reebok x c4c
concept
Even though electricity is the single largest source of global greenhouse gas emissions, young people care more about their physical appearance, health, and technology first. The planet comes second.
With that in mind, Reebok and Connect4Climate have partnered to create Re-Power, the first fully sustainable fitness center. Each floor tile, exercise machine, and virtual reality simulation generates emission-free electricity, keeping the lights on, lowering each person’s carbon footprint, and transforming self-interests into positive energy.
AD: Gabriela Samame
CW: Lucas Lay & Ugo Lanaro
CD: Daniel Sumbang
The case for a sustainable fitness center
inside re-power
Virtually unstoppable
Visualize and realize conquering climate change through immediate action and human energy. HIIT the ground to improve conditions in deteriorating terrains; whip battle ropes to neutralize greenhouse gas monsters; and fly in the sky with ICAROS to destroy carbon dioxide from Earth’s atmosphere. Prepare for the challenges of tomorrow, today.
re-connect
The Re-Power app and website track how much energy you produce and the calories you burn against family, friends, and others at the gym.
life-changing stories
With every tap, see how even small exertions of energy in the moment matter for the future.
powerful messages
People will be prompted to test their power levels when walking by our digital billboards equipped with kinetic tiles.
