Mixer

concept

You most likely haven’t heard of Mixer, Twitch’s direct competitor.

Some say that Microsoft’s foray into the live stream space is just a bit too late, but that’s not entirely true. For U.S. streamers wanting to make a name for themselves, this newer platform is their new frontier.

Imagine the growth these U.S. live streamers would have by appealing to China, the most populous country and largest gaming market by revenue.

All they have to do is get up earlier to get the views (and more).

*Sadly, Mixer went live for the final time in July 2020.

AD: Yunxuan Wu

CW: Lucas Lay

CD: Mina Mikhael

e3 announcment

The campaign kicks off at E3, the gaming expo of the year.

Industry press will break the news about Chinese viewers earning 5x the Sparks (Mixer’s in-platform currency that viewers earn from watching content) and more just for tuning in to U.S. streams.

e3 prints

U.S. streamers will know the deal with making money by waking up earlier.

Morning messages

We’ll teach U.S. streamers Chinese gaming phrases to connect with their new audience.

#MorningMixer Challenge 

We’ll challenge streamers to say the morning phrases on stream for 30 days straight. Because commitment is key to live style changes.

Clips or it didn’t happen.

UGC

We’ll repost those clips through Instagram Stories to get more streamers in the mix.

New skills

Viewers will redeem Sparks for new Skills (stickers) of a popular Chinese meme with English words, featuring a familiar streamer’s face to spam in chat.

Mixer + McDonald’s =

McMiXer 

Bonus content