NY GROCERY

concept

NY Grocery is no different than The City’s endless corner stores except for one unmistakable thing: it’s situated off St. Marks Place and 2nd Ave. in the heart of the East Village.

So to give this place an identity that’s undeniably East Village—we’ve kept the local charm. It’s a nod to how New Yorkers are all in a never-ending rat race, yet they're still proud of where they live.

Including the rodents too.

CW: Lucas Lay

CD: Mina Mikhael

new logo

Because the old one wasn’t it.

redesigned RatSITE

Find items by famous East Village locations.

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local news

Keeps the neighborhood rats on track.

organic social

Instagram Feed features staff picks of uncommon goods.

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Zooming in is ratcommended.

Sponsored social

Geo-targeted to where East Villagers frequent.

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OOH

Wherever East Village rats are at.

gear

Just rat bastard things.